Product Designer in Greater New York area
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HowAboutWe Dating

HowAboutWe Dating is an online dating product that gets people offline on real dates. In 2014, IAC/Match.com acquired HowAboutWe. As the sole product designer post-acquisition, I improved the HowAboutWe mobile app and website experiences to boost engagement and increase subscriptions.

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Tonight

We built buzz for HowAboutWe with Tonight, a new feature that made on demand dating a reality. The launch of Tonight was covered by TechCrunch.

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Free Experience

HowAboutWe’s subscription model struggled against the freemium experiences of Tinder and OKCupid. To better compete, we improved our free experience.

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A/B Testing

To increase account sign ups and subscriptions, we A/B tested a number of landing pages and subscription checkout flows. 

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