As we added product services to HowAboutWe for Couples beyond dates, like Rewards and Concierge, it no longer made sense to drop users on the Dates page. So we designed a Home page that helped users to discover and peruse all of the product’s services and offerings.
HowAboutWe for Couples was a perfect gift for special occasions and wedding season. Through the gifting flow, users could purchase a HowAboutWe for Couples membership or an individual date.
Date experiences were presented to users in the form of a card that summarized the experience and cost. We updated the card to better highlight the discounted membership price and promotions. The redesign led to an increase in date purchases.